8 reasons I accepted your article
1. It provides insight into an important issue – for example, by explaining a wide variance when numbers are spread out from the mean or expected value, or by shedding light on an unsolved problem that affects a lot of people.
2. The insight is useful to people who make decisions, particularly long-term organizational decisions or, in our particular field, family decisions.
3. The insight is used to develop a framework or theory, either a new theory or advancing an existing one.
4. The insight stimulates new, important questions.
5. The methods used to explore the issue are appropriate (for example, data collection and analysis of data).
6. The methods used are applied rigorously and explain why and how the data support the conclusions.
7. Connections to prior work in the field or from other fields are made and serve to make the article’s arguments clear.
8. The article tells a good story, meaning it is well written and easy to understand, the arguments are logical and not internally contradictory.